Conceived of and created by Rob Kell,
the Goodness® branding for Mobile Loaves & Fishes
has come to define the mission that
provides food and dignity to those in Austin
who find themselves in need.
To spread the word, the perfect vehicle.
With a purpose as significant as
solving hunger, the Mobile Loaves & Fishes’
organizing expression needed to invite and
inspire the compassionate best in all of us.
And so, Goodness.® The one-word way of life,
now appearing on every truck and every t-shirt
and voicing a defiantly optimistic vision of
a more respectful way forward.
“In one breath,
a word with which to comfort those in need,
stir the compassion in those who serve,
and forever align Mobile Loaves & Fishes
with tenderness and grace.”
— Rob Kell, 23 January 2015 —
Now then, let’s bring everyone together.
First, hunger. Then, homelessness.
Community First Village represents
Mobile Loaves & Fishes’ mission to provide
community, opportunity and dignity
in the form of safe and welcoming housing.
The signs of commitment.
To inspire donations for the construction
of individual micro-homes,
Simplify® created 3’ x 4’ signable signs.
When every word counts,
the value of Goodness® is incalculable.
Mobile Loaves & Fishes has now trademarked
each of the Simplify® seed and root expressions—
Goodness® and Serving Goodness®—
and benefits from additional revenue streams
through the sale of merchandise
designed by Simplify®. Every last pixel of which
has been a privilege to provide.
Compassion, to the fourth power.
Simplify® has defined four paths to involvement:
Volunteer, Donate, Sponsor, Serve.
Let’s have a look.
Welcome to the new offices of
Mobile Loaves & Fishes,
where even the front door presents
an inclusive way forward.