A license to Rob
Simplify, xtrabold

I’m Rob Kell,
founder of Simplify,®
and curiously
I speak in headlines.
Scroll me and
get to know me.

Intellectual Property,
As Far As
The Eye Can See

Intellectual
Property,
As Far
As The Eye
Can See

Simplify®
Austin, TX

Humanitys Way
Forward isThrough
The Heart

Humanitys
Way Forward
is through
The Heart

Heartfulness Meditation
Hyderabad, India

The First First Day

The
First First
Day

Avenues: The World School
New York, NY

The
Second Coming
of  Community

The
Second Coming
of  Community

Mobile Loaves & Fishes
Community First Village, Phase 2
Austin, TX

In A World   of
Electric Coffeemakers,
The Finest Acoustic

In A World
of  Electric
Coffeemakers,
The Finest
Acoustic

Starbucks
Seattle, WA

How To
Look 7 Billion People
In The Eye

How To
Look 7 Billion
People
In The Eye

The
Math of  Meditation:
We Are Equal
and
We Are One

The Math
Of Meditation:
We Are Equal
and
We Are One

Heartfulness Meditation
Hyderabad, India

The Repurposing
of  Suffering

The
Repurposing
of
Suffering

Heartfulness Meditation
Hyderabad, India

Welcome to
Your Transformative
Moment:

Welcome to
Your
T
ransformative
Moment

Heartfulness Meditation
Hyderabad, India

Mastering Being

Mastering
Being

Heartfulness Meditation
Hyderabad, India

Oneness,
Times 7 Billion

Oneness
Times 7 Billion

Heartfulness Meditation
Hyderabad, India

When Your
Sensitive Side is
Your Only Side

When Your
Sensitive Side is
Your Only Side

Goodness.®

Goodness.®

Mobile Loaves & Fishes
Community First Village
Austin, TX

Serving Goodness®

Serving
Goodness®

Mobile Loaves & Fishes
Austin, TX

Delivering
On The Promise
of  Decency

Delivering
On The Promise
of  Decency

Mobile Loaves & Fishes
Austin, TX

Everyone Eats Today

Everyone Eats
Today

Mobile Loaves & Fishes
Austin, TX

No Self-Driving Cars,
J
ust Trucks,
Driven By The Selfless

No
Self-Driving
Cars,
Just Trucks,
Driven by
The Selfless

Mobile Loaves & Fishes
Austin, TX

I Am,
therefore
I Serve

I Am,
therefore
I Serve

Mobile Loaves & Fishes
Community First Village
Austin, TX

From Generosity,
Dignity

From
Generosity,
Dignity

Mobile Loaves & Fishes
Community First Village
Austin, TX

Goodness
Has A Building Code:
Everyone
Sleeps Inside

Goodness Has
A Building Code:
Everyone
Sleeps Inside

Community First Village
Mobile Loaves & Fishes
Austin, TX

I’m Not Much with
Numbers but I make
every Word Count

I’m Not Much
with Numbers
But I Make every
word
Count

From
A Discipleof  Bernbach,
A Doctrineof  Brevity

From
A Discipleof
Bernbach,
A Doctrineof
Brevity

Simplify®
Austin, TX

180®

180®

180®
Agency creation and trademark — 1996
Sold to TBWA/180 — 2001

Art That Runs Excel

Art
That Runs
Excel

Dell
Round Rock, TX

Connect
Your Headphones
To Your Brain

Connect Your
Headphones
to Your Brain

Audible.com
Newark, NJ

From
Information
Overload to
Information
Overlord

From
Information
Overload to
Information
Overlord

Progress Software
Bedford, MA

How Will Brooklyn
Reach Its
Academic Potential?
By Sea

How Will
Brooklyn Reach
its Academic
Potential?
By Sea

Avenues: The World School
The Governors Island project
New York, NY

The
Science Teacher
Who Turned
Her Students
Into Sponges

The Science
Teacher Who
Turned Her
Students into
Sponges

Harlem Village Academies
New York, NY

Making Organic
Natural

Making
Organic
Natural

Genesis Gardens
Community First Village
Austin, TX

Ask Your Colon
What It Wants
for Breakfast

Ask Your Colon
What It Wants
for Breakfast

Community Dairy
Community First Village
Austin, TX

To Earth, With Love

To Earth,
With Love

Heartfulness Green
Hyderabad, India

As it turns out,
clarity and simplicity
are the biological
parents of longevity.

Watch Us
Watching Them
Watching Us
Watching Them
Watching Us

Watch Us
Watching Them
Watching Us
Watching Them
Watching Us

Spy Machine
KCET/PBS, Los Angeles, CA
Della Femina, Travisano & Partners
Los Angeles, CA

· 1987 ·

Weve Got
The Perfect Clothes
For Election Season:
Cover-Ups

Weve Got
The Perfect
Clothes
for Election
Season:
Cover-Ups

Sunnyvale Town Center
Sunnyvale, CA
Belding Bowl, Advertising Club of Los Angeles
Gold, single & campaign, San Jose Advertising Club
Kell Advertising, Pasadena, CA

· 1988 ·

We’ll Give Your Kids
A Prize For
Being Little Monsters

We’ll
Give Your Kids
A Prize for
Being Little
Monsters

Halloween at Plaza Pasadena
Belding Finalist, Advertising Club of Los Angeles
· 1988 ·

To Your Ancestors,
This Was Rad

To Your
Ancestors,
This Was
Rad

KLON Jazz Radio
Long Beach, CA
· 1988 ·

Fresh Trout
Should Have
Firm Skin,
Clear Eyes,
And Jet Lag

Fresh Trout
Should Have
Firm Skin,
Clear Eyes,
And Jet Lag

Bristol Farms Markets
Carson, CA
Belding Finalist, Advertising Club of Los Angeles
· 1988 ·

Even In The ‘80s,
Theres Still One Guy Who
Lives On A Commune,
Spreads Peace And Love,
And Flies Without Wings

Even In The ‘80s,
Theres Still
One Guy
Who Lives On
A Commune,
Spreads Peace
And Love,
And Flies
Without Wings

Santa Claus
at Sunnyvale Town Center
Gold, single & campaign, San Jose Advertising Club
· 1988 ·

The Thought Of
Going Back To School
Brings To Mind
A 4-Letter Word.

The Thought
of  Going
Back To School
Brings To Mind
A 4-Letter
Word.

Back To School
at Sunnyvale Town Center
Gold, single & campaign, San Jose Advertising Club
· 1989 ·

To Win Our
Halloween Costume
Contest, We Suggest
A Full Makeover
And Facial

To Win
Our Halloween
Costume
Contest,
We Suggest
A Full Makeover
And Facial

Halloween
at Sunnyvale Town Center
Silver, single & campaign, San Jose Advertising Club
· 1989 ·

Rabbit Season
Opens On The 18th

Rabbit
Season Opens
on The 18th

Easter Bunny
at Sunnyvale Town Center
Gold, single & campaign, San Jose Advertising Club
Illustration by the amazing Myron Grossman

· 1990 ·

The Forecast For
Thursday Morning:
Cauliflower

The Forecast
for Thursday
Morning:
Cauliflower

Farmer’s Market
Serramonte Center
Daly City, CA
· 1996 ·

Spring Clothing
So Colorful,
Mother Nature
Would Wear It

Spring Clothing
so Colorful,
Mother Nature
Would Wear It

Spring Catalog · Cover
Serramonte Center
· 1996 ·

Its Like Wearing
Crayons

Its
Like Wearing
Crayons

Spring Catalog · Spread
Serramonte Center
· 1996 ·

Autumn
Doesnt Live Here
Anymore

Autumn
Doesnt
Live Here
Anymore

Spring Catalog · Spread
Serramonte Center
· 1996 ·

Is There Really
A Land Of Make Believe?
Of Course,
Tuesdays at 1:30

Is There
Really A Land of
Make Believe?
Of Course,
Tuesdays at 1:30

Kid’s Camp
Serramonte Center
· 1997 ·

Warner Bros Store
&
Victorias Secret

Warner Bros
Store
& Victorias
Secret

San Francisco Shopping Centre
San Francisco, CA
· 1997 ·

Now Serving
Ballpark Franks

Now
Serving
Ballpark
Franks

Baseball Card Show
Serramonte Center
Posters
· 1999 ·

25 Clothing Stores,
2 Toy Stores

25 Clothing
Stores,
2 Toy Stores

Serramonte Center
Posters
· 1999 ·

13 Shoe Stores,
1 Pet Store

13 Shoe Stores,
1 Pet Store

Serramonte Center
Posters
· 1999 ·
It’s been said that writing
is in the blood.

If so, words, meet caffeine.

Double Espresso,
Would You Like That
Analog Or Digital?

Starbucks
Barista Athena Espresso Machine

Take Your Coffee
T
ranslucent

Starbucks
Barista Utopia Coffeemaker

It Performs
For 8 Minutes,
Then Goes
Right To Sleep

Starbucks
Barista Aroma Programmable Coffeemaker

The Mother
of All Frothers

Starbucks
Starbucks Espresso Machines

Foam Home

Starbucks
Starbucks Espresso Machines

Counter
Revolutionary

Starbucks
Barista Utopia Home Coffeemaker

The Perfect Espresso?
Its A Long Story
So We’ll Tell It In Parts

Starbucks
Home Brewing Accessories

Its Not
Just The Coffee
Thats Tasteful

Starbucks
Home Brewing Accessories

The Only
Coffeemakers
Actually
Made By A Real
Coffee Maker

Starbucks
Starbucks Global Retail and Home Brewing

The Rob Kell
Portfolio:
Now Available
At Over 13,000
Locations

Rob Kell
Starbucks Promotion, v1
A word about awards.
I’m grateful, yet I was addicted.
So for my own sanity
I’ve been clean for over 20 years.
Early on, salt water helped.

The World
Is A Water Park
And We Make
The Best Rides

Hobie
Oceanside, CA
Global Branding & Advertising

Weve
Made Surfboards,
Weve Made Sailboats,
And Along The Way,
Weve Made
History

Hobie
Brands

Hobie Alter,
He Started Out Shaping
Surfboards,
He Ended Up Shaping
A Culture

Hobie
Brands

Stephen Slaters
Wake
Is Everyone Elses
Funeral

Hobie
Longboards

Their Mother Was
A Sailboat,
Their Father Was
A Surfboard

Hobie
Kayaks

Dry, Warm,
And Comfortable,
Can We
Still Call This
Fishing?

Hobie
Outback

Turn
Every Body Of Water
Into A Discovery
Channel®

Hobie
Kayaks

Its
Mother Natures Show
But We Make
The Front Row Seats

Hobie
Kayaks

What Size Agency
Handles The Entire
Hobie Account?
5’ 10, 165 Pounds

Kell Advertising
Laguna Beach, CA
Agency Promotion
The rock and roll marriage
that lasted 15 years.

Let’s meet the children.

Rock And Roll
Already Had
A Museum,
So We Built It
A Monument

Cerwin-Vega Loudspeakers
Simi Valley, CA
Global Branding & Advertising

You Want
An Intense High?
Smoke Your
Competition

Cerwin-Vega
Stroker Mobile Audio Competition Subwoofers

Loud, Louder,
And Good Morning,
Judge

Cerwin-Vega
Stroker Mobile Audio Competition Subwoofers

Would Somebody
Please Turn
That Music Up?

Cerwin-Vega
RE Series Home Audio Loudpeakers

Bass So Deep
We Had To Drill For It

Cerwin-Vega
RE Series Vented Home Audio Loudpeakers

Its Like Launching
1,000 Watts of  Bass
Out of A Slingshot

Cerwin-Vega
Vega Mobile Audio Competition Subwoofers

Shake The Living,
Wake The Dead

Cerwin-Vega
Mobile Audio Loudspeaker Posters

Home Theater,
Cerwin-Vega Style

Cerwin-Vega
Home Theater Loudspeaker Posters

1,200 Watts,
And Damn Near
As Many
Features

Cerwin-Vega
Vega Mobile Audio Amplifiers

Finally,
125 Decibel Television

Cerwin-Vega
Sensurround Home Theater Speakers

Heard
Any Good Movies
Lately?

Cerwin-Vega
Sensurround Home Theater Speaker Systems

Turn It Up®

Cerwin-Vega Speakers
Brand Themeline
Humans doing the work
of angels?

Welcome to Austin.

Goodness.®

Mobile Loaves & Fishes
Community First Village
Austin, TX

Before Pledging
A Donation,
Read Our Terms:

Dignity, Respect, Community, Compassion, Opportunity, Acceptance, Decency, Inclusion, Equality

Mobile Loaves & Fishes
Community First Village
Austin, TX

Goodness
Has A Building Code:
Everyone
Sleeps Inside

Community First Village
One of the signs of commitment
created to help end homelessness in Austin

At What Place
In Life
Do We Embrace
Stewardship?
This Place

Community First Village
Mobile Loaves & Fishes
Austin, TX

It Takes A Village
of  Philanthropists

Community First Village
Mobile Loaves & Fishes
Austin, TX

In Austin,
Even The Donations
Have Seed Rounds

Genesis Gardens
Personalized Email Fundraising
Community First Village
Austin, TX

Making Organic
N
atural

Community Dairy
Community First Village
Austin, TX

Every Roof Is Proof,
Goodness
Has No Ceiling

Community First Village
Mobile Loaves & Fishes
Austin, TX

More Than A Building,
A Belief Structure

Community First Village
Mobile Loaves & Fishes
Austin, TX

Mobile Loaves
&

Dignity, Respect, Community, Compassion, Opportunity, Acceptance, Philanthropy, Selflessness, Empathy

Mobile Loaves & Fishes
Community First Village
Austin, TX

The Trucks
That Drive Humanity
Forward

Mobile Loaves & Fishes
Austin, TX

From Generosity,
Dignity

Mobile Loaves & Fishes
Community First Village
Austin, TX

Everyone Eats Today

Mobile Loaves & Fishes
Community First Village
Austin, TX
Speaking on behalf
of human possibility —

East + West = One.

Become
Joy

Heartfulness Meditation
Hyderabad, India

Humanitys Way Forward
Is Through The Heart

Heartfulness Meditation
Hyderabad, India

The
Math of  Meditation:
We Are Equal
And We Are One

Heartfulness Meditation
Hyderabad, India

Peace, Love,
And Neuroplasticity

Heartfulness Meditation
Hyderabad, India

United We Sit

International Day Of Peace
Heartfulness Meditation
Hyderabad, India

All At Once, Oneness

International Day Of Yoga
Heartfulness Meditation
Hyderabad, India

Making Breathing,
Mind Blowing

Heartfulness Meditation
Hyderabad, India

Now
Transmitting:
All The Love
In The World

Heartfulness Meditation
Hyderabad, India

Why Not
Magnificence?

Heartfulness Meditation
Hyderabad, India

The Repurposing
of  Suffering

Heartfulness Meditation
Hyderabad, India

Here And Now,
Happiness

Heartfulness Meditation
Hyderabad, India

Good Morning,
Phenomena

Heartfulness Meditation
Hyderabad, India

One
Beautiful
Thought

Heartfulness Meditation
The Daily Email

One
Beautiful
Thought
After
Another

Heartfulness Meditation
The Aggregated Daily Emails

Making Peaceful
Powerful

Heartfulness Meditation
Hyderabad, India

To Earth, With Love

Heartfulness Green
Hyderabad, India

Every Tree
We Plant Is A
Prayer

Heartfulness Green
Hyderabad, India

Existence,
Upgrade Available

Heartfulness Masterclasses
Heartfulness Meditation
Hyderabad, India

Welcome To
Your Transformative
Moment

Heartfulness Meditation
Hyderabad, India

Oneness,
Times 7 Billion

Heartfulness Meditation
Hyderabad, India

Mastering Being

Heartfulness Meditation
Hyderabad, India
1979.
Rob’s first headline.
Letraset, Motter Tektura,
and not a clue
:)

For Lunch Today,
Try Pizza Chalet

Combs & Kell Advertising
Garden Grove, CA
1979
Now, Simplify®.
The factory that makes
statements.

The
Art And Science
of   The
Here And Now®

Simplify®
Austin, TX
· 2019 ·

Trademarkable
Storytelling®

Simplify®
Austin, TX
· 2019 ·

The
Gravitational
Pull of Honesty,
Empathy and
Respect

Simplify®
Austin, TX
· 2019 ·

Strengthening Brands
by
Exercising Restraint™

Simplify®
Austin, TX
· 2019 ·

Immediology™

Simplify®
Austin, TX
· 2019 ·

WordBook™

Simplify®
Austin, TX
· 2019 ·

Creativity,
In The Service
of  Civility™

Simplify®
Austin, TX
· 2019 ·

The Care And Feeding
of  Curiosity™

Simplify®
Austin, TX
· 2019 ·

Intellectual Property,
As Far As
The Eye Can See™

Simplify®
Austin, TX
· 2019 ·

The Pathway
Forward
is Paved
With Words

The Pathway
Forward
Will be Paved
With Words

Simplify®
Austin, TX
· 2019 ·

Simplify®

Simplify®
Austin, TX
· 2009 ·
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Our blog is built of respect for creative thought and courageous expression —
Read Xtrabold™

Our blog is built of respect for
creative thought and courageous expression —
Read Xtrabold™